Reporting cannot be 100% trusted even between systems that are integrated or even purchased from the same vendor, because of differences in the metadata.

Metadata is a fancy way to describe where the data is assigned to “Live” in each system you have.

Data needs to be told where to “Live” when it is pumped from one system or even application to another, or the entire data load will fail, and the integration will not work. Examples of metadata and where it “Lives” are

accounts, entities, departments, and hierarchies.

To put this problem in context, the metadata reconciliation part causes up 40% of monthly analyst time to be wasted on these many reconciliations that causes so much unnecessary pain and risk to the management
team.

Things get really messed up, noted by the red lines in the image below, when each work group adds / deletes: Accounts, entities, departments, and hierarchies. Then uses manual tools like Excel, email, and phone calls to notify other teams that it happened.

There is just too large a volume of these changes to manage with Excel, email, and phone calls.

Careers get damaged unfairly, workstream costs grow exponentially and people quit because they get trapped doing work that has no promotional path.

We use Masterful Data to automate this mess and have the master data advisory skills to help you govern your data so that your: Reporting, analytics, transformation and AI works!

Master data management has become a very big risk and drain on costs in the last few years. We fix that!